Built on Real Experience, Not Empty Promises
We've spent the last eight years helping Canadian businesses navigate financial transitions. No magic formulas or overnight transformations — just practical strategies that work in the real world.
Started Small, Learned Fast
aerilythnova began when I noticed too many businesses were getting generic financial advice that didn't fit their actual situation. Started working with local manufacturers in Southern Ontario who needed someone who understood their cash flow challenges, not just textbook theories. Those first clients taught me more about real business finance than any certification program ever could.
Crisis Brings Clarity
The pandemic forced everyone to rethink everything. While other advisors were pushing standard solutions, we focused on helping businesses adapt their financial structures to survive uncertainty. Watched companies we worked with not just survive but actually strengthen their operations during those difficult months. That experience shaped our entire approach to business adaptation.
Expanding Beyond Basics
Started seeing patterns in what actually helped businesses thrive versus what just kept them afloat. Developed our systematic approach to financial adaptation — not reinventing the wheel, just organizing proven strategies in ways that make sense for growing companies. Now working with businesses across Ontario, but still maintaining that personal approach that started everything.
What Actually Matters to Us
These aren't mission statement fluff — they're principles we've developed through years of seeing what works and what doesn't in real business situations.
Honest Assessments
We'll tell you when your current approach is working fine and when changes might help. No pressure to fix things that aren't broken, no sugar-coating problems that need attention.
Practical Solutions
Every recommendation comes with clear implementation steps and realistic timelines. We focus on strategies you can actually execute with your current resources and team capabilities.
Long-term Thinking
Quick fixes usually create bigger problems later. We help you build financial systems that grow with your business and adapt to changing market conditions over time.
Cassian Rothwell
Started aerilythnova after spending too many years watching businesses struggle with financial advice that looked good on paper but fell apart in practice. Based in St. Catharines, working with companies across Ontario who need realistic financial strategies, not theoretical frameworks.
Real-World Experience
Eight years of working directly with business owners has taught me that financial strategy isn't about finding the perfect solution — it's about finding the right solution for your specific situation. Here's where most of my time goes:
My Approach
Most financial advice assumes businesses operate in controlled environments with predictable variables. Real businesses deal with supply chain disruptions, changing customer demands, and cash flow challenges that textbooks don't cover. I focus on building financial resilience that works when plans change — which they always do.
Ready to Get Started?
No sales pitches or obligation. Let's talk about your current financial setup and see if there are opportunities for improvement. Sometimes a conversation reveals solutions you hadn't considered.
Contact Us Today